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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Justyna Dzikowska is the Head of Marketing at Brand24, where she drives 70,000 unique visitors per month through organic content, SEO, partnerships, and product marketing. With over 10 years in B2B SaaS marketing, she's worked with companies like Packhelp, Devantly, PProjects, and Ogilvy.In this conversation, we dig into:Why most B2B companies waste marketing budget on the wrong metricsHow Brand24 built a Domain Rating of 80 (and it's not just SEO)The real difference between content that gets traffic vs. content that diesWhy "pick one channel" advice is killing your growthHow to manage creative teams without burning them outThe truth about AI-generated content (and when it's actually useful)What makes a good marketer in 2025 (hint: it's not what you think)
38 episodes
