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The simplest questions often have the most complex answers. The Philosopher's Zone is your guide through the strange thickets of logic, metaphysics and ethics.
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In 1968 Bitzer offers a revolutionary way of thinking about rhetoric. He points out that we use rhetoric much more often than we might expect, and that Aristotle's three modes of appeal fall short in understanding the rhetorical needs. Bitzer's theory is a Copernican revolution in rhetorical theory.
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