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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/749
Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy.

🎙️ What you’ll learn

• Use AI to optimise resumes and improve job search outcomes
• Build a brand identity map to guide consistent messaging
• Navigate AI-driven hiring systems with human-first strategies
• Scale impressions and conversions in consumer marketing
• Prepare for a solopreneur future with AI as leverage

✅ Highlights

• “I give it away for free to anyone who can't afford it.”
• “AI won’t take your job, but a capitalist will.”
• “I realised I’m building a company for people like me.”
• “We sold $300,000 of pre-orders before shipping a single unit.”
• “You can’t fake a different brand voice.”
• “I used to pay $250,000 a year for customer care. Now it’s $26,000.”
• “People are stuck in stasis—six, nine, 12-month job searches.”
• “300,000 government workers laid off with no warning.”
• “Capital can now unlock creativity, scale, and product development.”
• “I created landing pages that spoke in the voice of the podcast.”
• “My free resume template’s been used a few million times.”
• “I think it’ll be a golden era for solopreneurs.”

🧰 Mentioned

• Sheets and Giggles - https://sheetsgiggles.com/en-ca
• Sheets Resume - https://sheetsresume.com/
• Eventbrite - https://www.eventbrite.com/
• Techstars - https://www.techstars.com/

✅Keywords
ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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