Strengthening Systems To Snag Clients With Hayley Akins | Nov 24, 2025 Monday Meeting podcast

In this episode, host Jen Van Horn welcomes Hayley Akins, founder of Motion Hatch, to discuss business systems, client relationship management, and social media strategies that help motion designers build sustainable freelance careers.

This episode covers:

The power of systems: How implementing basic business systems like CRMs and client outreach processes prevents the feast-or-famine cycle that plagues freelancers, with real examples of designers discovering lost opportunities worth thousands
Client relationship management: Why a CRM is the single most important system for freelancers, tracking past clients, prospects, and networking contacts to ensure consistent follow-up and relationship building
LinkedIn strategy evolution: Current best practices including posting native video content, using polls for engagement, maintaining authentic voice over AI-polished writing, and understanding the 4 A's framework (awareness, attraction, action, advocacy)
Niche positioning without perfection: How to start establishing expertise in a specific area by posting about your interests before having everything figured out, using personal projects as proof of concept
Reaching direct clients: Strategies for targeting dream clients including researching their Facebook page transparency for active ad campaigns, finding the right company size, and connecting with marketing managers on LinkedIn
End-of-year planning: The importance of starting client outreach now for 2026 projects, as brands are currently planning beyond Q1 and have year-end budgets to allocate

Upcoming Events:

Gartic Phone Game Night - December 3rd
Sam Judelson (LUX3D) hosting for December
Black Friday deals available including Motion Hatch's Client Magnet Bundle at 60% off

Visit MondayMeeting.org for this episode and other conversations from the motion design community!

SHOW NOTES:

1
The Bill Simmons Podcast

The Ringer

113k

Unsubscribe

3d ago3d ago

Unsubscribe

Weekly+

HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.

1
PTI

ESPN, Tony Kornheiser, Michael Wilbon

105k

200

Unsubscribe

3d ago3d ago

Unsubscribe

Daily

Tony Kornheiser and Michael Wilbon face off in the nation's capital on the day's hottest topics.

1
The Herd with Colin Cowherd

iHeartPodcasts and The Volume

11k

Unsubscribe

3h ago3h ago

Unsubscribe

Daily+

The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.

1
Planet Money

NPR

191k

355

Unsubscribe

2h ago2h ago

Unsubscribe

Weekly+

Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Wanna go deeper? Subscribe to Planet Money+ and get sponsor-free episodes of Planet Money, The Indicator, and Planet Money Summer School. Plus access to bonus content. It's a new way to support the show you love. Learn more at plus.npr.org/planetmoney

1
Comedy of the Week

BBC Radio 4

165k

Unsubscribe

4d ago4d ago

Unsubscribe

Weekly

Brighten your week with the latest BBC Radio 4 comedy.

1
The Bugle

The Bugle

124k

677

Unsubscribe

1d ago1d ago

Unsubscribe

Weekly

It's the trans-global satiricast that leaves no hot potato unbuttered. Andy Zaltzman breaks down the news with comedians from across the world including Alice Fraser, Hari Kondabolu, Chris Addison, John Oliver, Nish Kumar, Tiff Stevenson and Helen Zaltzman. Go to TheBuglePodcast.com to become a premium subscriber and get exclusive shows. Follow us on YouTube. Hosted on Acast. See acast.com/privacy for more information.

1
How Did This Get Made?

Earwolf and Paul Scheer, June Diane Raphael, Jason Mantzoukas

200k

313

Unsubscribe

19h ago19h ago

Unsubscribe

Weekly+

The award-winning comedy podcast that celebrates bad movies. Comedians and actors Paul Scheer (The League), June Diane Raphael (Grace and Frankie), and Jason Mantzoukas (Big Mouth) break down the very best of the worst films ever made—we’re talkin’ blockbuster flops, cheesy 80s action movies, Lifetime thrillers, obscure cult classics, and if we’re honest… most Nic Cage and Jason Statham movies. Plus, sometimes they’re even joined by hilarious guests like Seth Rogen, Conan O’Brien, Amy Schume ...

1
Slate Culture

Slate Podcasts

159k

Unsubscribe

18h ago18h ago

Unsubscribe

Daily

Get the Culture Gabfest and all of Slate's culture coverage here.

1
TED Talks Daily

TED

1352k

Unsubscribe

8h ago8h ago

Unsubscribe

Daily

Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format. Hosted on Acast. See acast.com/privacy for more information.

1
NBC Nightly News with Tom Llamas

NBC News

1210k

744

Unsubscribe

22h ago22h ago

Unsubscribe

Daily

Listen to "NBC Nightly News," providing reports and analysis of the day's most newsworthy national and international events. This audio podcast, updated each evening, brings you the day's show in its entirety. For more from "Nightly News", visit NBCNightlyNews.com.

1
CBS News Roundup

CBS News

1140k

Unsubscribe

6h ago6h ago

Unsubscribe

Daily

The CBS News team wraps up the major headlines you need to know every day on the CBS News Roundup podcast. On weekday mornings, Steve Kathan delivers the “World News Roundup” and every evening you can catch up on all the day's news with Jennifer Keiper on the “World News Roundup: Late Edition”. Then, every weekend the CBS News team in Washington goes deep into the major stories on “Weekend Roundup'' hosted by Allison Keyes. Each episode features a “Kaleidoscope” segment that takes on social ...

1
Daily Boost - Motivation and Coaching

Scott Smith - Motivation and Coaching

382k

Unsubscribe

6h ago6h ago

Unsubscribe

Daily

Start your day with practical philosophy that actually works. In under 10 minutes, Scott Smith cuts through the noise with straight talk about navigating life's messy middle—where personal and professional challenges collide. No hype. No fluff. Just 20 years of hard-won wisdom, Stoic principles, and real stories from someone who's been there. Monday through Friday, learn to think clearly, act wisely, and build a life that's actually yours.

1
Radiolab

WNYC Studios

294k

628

Unsubscribe

9h ago9h ago

Unsubscribe

Weekly

Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers. A given episode might whirl you through science, legal history, and into the home of someone halfway across the world. The show is known for innovative sound design, smashing information into music. It is hosted by Lulu Miller and Latif Nasser.

1
Science Friday

Science Friday and WNYC Studios

188k

Unsubscribe

15h ago15h ago

Unsubscribe

Daily

Covering the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the source for entertaining and educational stories about science, technology, and other cool stuff.

1
This American Life

This American Life

363k

Unsubscribe

4d ago4d ago

Unsubscribe

Monthly

Each week we choose a theme. Then anything can happen. This American Life is true stories that unfold like little movies for radio. Personal stories with funny moments, big feelings, and surprising plot twists. Newsy stories that try to capture what it’s like to be alive right now. It’s the most popular weekly podcast in the world, and winner of the first ever Pulitzer Prize for a radio show or podcast. Hosted by Ira Glass and produced in collaboration with WBEZ Chicago.

1
Snap Judgment

Snap Judgment and PRX

320k

501

Unsubscribe

22h ago22h ago

Unsubscribe

Weekly

Snap Judgment mixes real stories with killer beats to produce cinematic, dramatic radio. Snap’s raw, musical brand of storytelling dares listeners to see the world through the eyes of another. It's storytelling... with a BEAT.

1
Criminal

Vox Media Podcast Network

258k

357

Unsubscribe

15h ago15h ago

Unsubscribe

Weekly

Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by Phoebe Judge. Named a Best Podcast of 2023 by the New York Times. Part of the Vox Media Podcast Network.

1
Sword and Scale

Sword and Scale

60k

265

Unsubscribe

10d ago1w ago

Unsubscribe

Monthly+

Sword and Scale is a weekly true crime podcast covering the dark underworld of crime and the criminal justice system’s response to it. The first episode launched January 1st, 2014 and feature stories of murder, abduction, rape, and even more bizarre forms of crime. It’s the purest form of true-crime where the raw uncensored audio tells the story. Everything from 911 calls to court testimony, interviews with victims and sometimes with perpetrators give listeners a 360 degree look at the seedy ...

1
In The Dark

The New Yorker

53k

Unsubscribe

2d ago2d ago

Unsubscribe

Monthly

In the Dark, hosted by Madeleine Baran, is an award-winning investigative-journalism podcast that started in 2016. Its first season looked at the mysterious abduction of Jacob Wetterling in rural Minnesota and the lack of accountability that sheriffs face when they fail to solve cases. Season 2 examined the case of Curtis Flowers, who was tried six times for the same crime. In 2020, In the Dark released a special report on the coronavirus pandemic in the Mississippi Delta. In 2023, In the Da ...

Strengthening Systems to Snag Clients with Hayley Akins | Nov 24, 2025

Download the best offline podcast player

Top Podcasts