Episode 170 In this episode, I sit down with Chris Johnstone to discuss how he and his team have cracked the code on getting ChatGPT and Grok to refer customers directly to mortgage loan officers and companies. This isn't a simple trick—it's a groundbreaking advancement where clients are now seeing loan applications come in fully on the recommendation of AI.

Over the years, the mortgage industry has had to adapt to massive tech shifts—think Google Business Pages and Google Reviews driving consumer-direct originations. But the next big wave is here, and it's all about AI. Chris explains how his team is helping loan officers get ahead of the curve, leverage this new technology, and position themselves to win business in an AI-driven world.

Chris's team can help you tap into this powerful opportunity. All you need to do is visit http://loanofficerbrand.com to learn more and get started.

If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com.

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