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This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend

- A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party.

- A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral.

- Now, people across the world claim they’re "going to Doug’s party"—some even planning cross-country trips.

- The heartwarming part? People are hosting their own "Doug’s Winter Party" celebrations inspired by him.

🎥 Creative PR Package Video & Exclusive Studio Tutorial

  • Received a PR package from CeraVe and created a unique "X-ray effect" video
  • Instead of a traditional unboxing, used a special effect to “see inside the box.”
  • This effect will be exclusively taught inside The Studio this week!
  • Studio members will also learn how to apply the effect to other creative ideas (e.g., x-ray closets, phone transitions)

🎭 Exciting Guest Speaker: TV Commercial Casting Director

A professional casting director will join The Studio in February to talk about:

- How talent is selected for commercials.

- The process of finding real people vs. agency models.

- Tips for getting cast in video projects.

- A must-attend for aspiring content creators looking for commercial opportunities!

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🎤 Upcoming Workshop with Tamsen Fadal (Feb 19)

  • Former news anchor turned social media creator, speaker, and menopause advocate.
  • She’ll discuss her transition from news media to building an influential online presence.
  • Open to all—mark your calendars

As usual, Helen covered trends and original content ideas, as well as music suggestions.

#️⃣ Hashtag Talk

Addressing the hashtag debate: Do they still matter? YES! They help with discoverability, so don’t skip them.

💡 Join The Studio for exclusive tutorials, expert guest speakers, and creative challenges!

This Week in the Socialize Studio:

  • Xray Effect Lesson and Script Writing Tips
  • Coming soon, meeting with a TV commercial casting director!
  • Weekly Zooms, bonus trends, and hands-on challenges to boost your video creation skills

Check out the Socialize Studio HERE!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

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164 episodes