Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you.
Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes:
- Oura Ring — why I love it, how it tracks my sleep and steps, and the surprising brand deal offer that made me say, “No thanks.”
- Purely Elizabeth Granola — my forever favorite snack and the wild small-world story about how I used to share an office floor with Elizabeth herself.
Then we dive into today’s topic: Why you should post like social media is your diary.
In this episode you’ll hear:
- What “posting like it’s your diary” really means (spoiler: it’s not writing Dear Diary).
- Why unplanned, authentic posts often outperform your polished content.
- How to capture raw, relatable moments that build loyalty and connection.
- The key engagement metrics that actually help content go viral.
- How personal storytelling can make your audience feel like they know you — and why that’s powerful.
- A moving reminder that even a small audience can have a big impact.
Grab your coffee, your camera, and maybe some granola, and let’s get into it.
164 episodes