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Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.

Key Moments in this episode

0:30 How Adam started Daring getting into grocery stores and restaurants.

4:15 Identifying their ideal customer for profitable distribution.

7:00 Being where people buy chicken which is rarely online.

10:16 Driving retail sales through

12:46 How a carnist like Chris Meade can enjoy plant based chicken.

16:00 Hiring for aptitude vs experience.

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35 episodes