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In this bonus episode of My BrainWise Coach, hosts Cole Bastian and Phil Dixon explore the neuroscience behind Black Friday shopping. They discuss how the event is meticulously designed to tap into powerful brain mechanisms, creating excitement and reward but also leading to impulsivity and stress. They highlight how anticipation and dopamine surges drive behavior, the influence of scarcity and marketing tactics, and provide practical tips for smarter shopping. With insights into brain activity and strategies for better self-control, this episode helps listeners enjoy Black Friday shopping without falling victim to common pitfalls.

00:00 Welcome to the Bonus Episode!

00:42 The Neuroscience Behind Black Friday

01:02 The Global Phenomenon and Its Impact

01:30 The Brain's Response to Black Friday

02:53 The Evolution of Black Friday

06:11 Positive Impacts of Black Friday Shopping

07:21 The Dark Side: Impulse Buying and Stress

11:09 Tips for Smart Shopping

17:48 Final Thoughts and Encouragement

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30 episodes