Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 521250877 series 3648513
Content provided by Scott Davison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Davison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Wikipedia is one of the top sources used by AI tools like ChatGPT and Google’s AI Overviews, and it still shapes what shows up when you search for a brand, a person, or a business online.
In this episode, I speak with Bill Beutler, founder of Beutler Ink and one of the world’s leading Wikipedia experts. Bill has been a volunteer editor since 2006 and runs the Notability Company, a PR firm built around Wikipedia’s strict sourcing standards.
Together, we unpack how Wikipedia actually works, how it influences AI models, and what business owners and individuals should know if they want to build a legitimate presence on the platform.
If you’ve ever wondered how Wikipedia pages get created, what “notability” really means, or why AI relies so heavily on Wikipedia… this is the episode for you.
What we cover
How Wikipedia is edited, moderated and kept accurate
Why Wikipedia still matters in the AI era
How AI models use Wikipedia as a trusted training source
What “notability” really means (and how to qualify)
Mistakes businesses make when trying to edit or create pages
Ethical ways to build a Wikipedia presence
How to fix errors on your company page the right way
Why media coverage, not marketing, determines eligibility
Chapters
00:00 Introduction to Wikipedia
02:14 The Mechanics of Wikipedia
04:17 AI's Impact on Wikipedia
06:24 Editing Wikipedia: The Human Element
08:54 Navigating Wikipedia's Guidelines
11:47 Notability and Eligibility for Wikipedia Pages
14:29 Building Media Coverage for Notability
17:15 Mistakes to Avoid on Wikipedia
19:49 Conclusion and Resources for Wikipedia Engagement
🔗 Resources Mentioned
Beutler Ink: https://beutlerink.com
The Notability Company: https://thenotability.co
Wiki Resource Library (guides + how-tos): https://beutlerink.com/wiki-resources
WikiProject AI Cleanup: (useful for understanding AI-generated edits)
Why This Matters
Wikipedia is still one of the most influential knowledge sources in the world.
Even as AI changes how we search, Wikipedia remains a foundational database of trusted information used by:
Google
ChatGPT
Perplexity
Gemini
Bing
And countless AI-powered search tools
For businesses and personal brands, understanding how Wikipedia works is becoming a crucial part of modern reputation management.
35 episodes
