Friday 28th November 2025

Please note this communication is not a research report and has not been prepared by NAB Research analysts. Read the full disclaimer here.

Australia is the third biggest exporter of cotton and has a reputation for quality. But Adam Key, CEO of Cotton Australia, says the differential might be changing as other producers lift their game. We do have the advantage, though, that we produce some of the highest yields in the world, but that is being challenged. Liz Stott is Chair of Cotton Australia and is a farmer from Leeton in the Riverina. She says there are years when there just isn’t enough water and production has to be cut back. It’s also has higher input costs than many other agricultural products which makes it harder to make a profit. But for the communities where cotton is grown the success of these farms is vital for local employment and supporting industries.

This week Phil talks to Liz and Adam about the challenges for Australia’s cotton industry, and how Trump’s America is adding to the problem. But the answer rests with Australia’s sustainability credentials.

---

Hosted on Acast. See acast.com/privacy for more information.