As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me.

I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people.

Sound familiar? You’re not alone. So let’s talk about it.

Tune into this episode to hear:

• The challenge I had with Blueprint to 30K Months (and why it works)
• What I learned about getting people’s attention from my stint in real estate
• Why I get tied up in knots about creating messaging that nuanced or punchy
• The comments from trolls that still live rent-free in my head
• The mindset that I’m working to carry forward through these big changes

Mentioned:

• Michelle Mazur (@drmichellemazur)
• Duped Podcast
• E. 25: What's Possible: Stop Trading Dollars For Hours And Start Scaling Your Business With Confidence And Clarity Featuring Rachael Won
• Rachael Wonderlin (@cant_hustleanyharder)

Resources:

• No BS Clients Lab
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com