Freight Sales, Simplified with Shan Wu
ON THE MOVE: Transportation Sales & Marketing Success Stories
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TMSA’s On the Move Podcast – Feat. Shan Wu, Co-Founder & CEO at breadd.ai
In this episode, Shan Wu, Co-Founder & CEO of breadd.ai, shares why he believes freight is one of the hardest and most misunderstood sales industries, and what needs to change for teams to succeed. Shan breaks down the biggest mistakes he sees in freight sales today, the real role AI should play, and what he learned after attending his first TMSA Executive Summit. A tactical and honest conversation for anyone trying to sell smarter in logistics.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Chapters
1. Freight Sales, Simplified with Shan Wu (00:00:00)
2. Meet Sean Wu And Bread AI (00:00:22)
3. From Ops Automation To Sales Focus (00:01:08)
4. The Aha Moments And ICP Reality (00:04:40)
5. How Bread AI Finds Niche Shippers (00:07:08)
6. The Biggest Mistakes In Freight Sales (00:08:28)
7. Specialize By Commodity And Context (00:11:24)
8. Aligning Sales, Capacity, And Messaging (00:13:21)
9. Stop Calling The Same Shippers (00:15:18)
10. Make Strategy Execution-Proof For Reps (00:17:14)
11. Tech-Sales Model And Enablement (00:19:05)
12. AI Done Right Vs Shelfware (00:20:55)
13. Using AI For Volume And Conversion (00:23:30)
14. True Personalization With AI (00:26:20)
15. The Role Of TMSA In Education (00:28:27)
16. Community Over Hard Selling (00:32:10)
17. Final Question And Closing (00:33:26)
70 episodes