Your archetype isn't a limitation. It's your strategic advantage. When you understand not just your primary archetype but the deeper frequency patterns beneath it, you stop fighting your natural wiring and start building thought leadership that feels energizing instead of exhausting.

In this episode, I reveal why your secondary archetype scores aren't just interesting data points. They're clues to how you're specifically wired to express yourself and build your business. I introduce the Four Frequencies framework, a deeper layer of understanding that shows how ideas actually emerge and develop in your brain based on your unique archetype blend.

Through real examples and clear explanations of each frequency (Expression Led, Experience Led, Insight Led, and Evidence Led), I demonstrate how understanding your complete frequency profile helps you sequence your growth strategically. Whether you're expression led and need to create in order to think, or insight led and need to solve problems to develop frameworks, this episode helps you recognize why certain approaches feel natural while others drain your energy and how to use that knowledge to create positioning that's nearly impossible for others to replicate.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Secondary Scores Reveal Your Unique Advantage – The archetypes where you scored second, third, or fourth aren't just runner-ups. They're part of your strategic positioning. When you understand how your primary and secondary frequencies work together, you create a unique expression pattern that fills a gap only you can fill.

⚡ The Four Frequencies Show How Ideas Emerge – Expression Led thinkers need to create to think (speaking, writing, drawing). Experience Led thinkers develop insights through facilitating transformation. Insight Led thinkers discover frameworks by solving problems. Evidence Led thinkers crystallize ideas through investigating and validating. Understanding your primary frequency shows you where to start building.

⚡ Sequence Matters: Primary First, Then Integrate – Your primary frequency determines where you start, but your secondary frequencies show how to differentiate and expand. Someone who is Experience Led primary with Insight Led secondary isn't just a coach. They're a coach who anticipates what's coming next. That combination creates positioning others can't replicate.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Assessment
• Schedule an Archetype Strategy Call

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

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