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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That’s exactly the concept we dig into today as we explore the opportunities inside connected TV and why it’s becoming a must-have in every marketer’s media mix.
We’re joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms.
Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening.
In This Episode:
- What NextRoll does now: the evolution
- How NextRoll handles attribution on social platforms
- Why AI-driven budget optimization is necessary
- What is CTV and why is it exploding?
- CPM shifts in CTV targeting
- Targeting and retargeting CTV ads across devices
- Real-world CTV results
- What marketers must know for 2026
Mentioned in the Episode:
AdRoll / NextRoll CTV case studies
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
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https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
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Connect with Vibhor Kapoor:
- Website: https://www.adroll.com/
- LinkedIn: https://www.linkedin.com/in/vibhor
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
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- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
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