Most podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think you know about growing a business podcast. If you're tired of playing it safe and ready to make real impact, this episode is your wake-up call.

What You'll Learn

• Why trying to please everyone guarantees podcast failure
• The character development process that makes hosts memorable and relatable
• Neal's controversial stance on why you should think twice about having guests
• How extreme niching led to 3,000 downloads for a basket weaving podcast
• The uncomfortable truth about podcast charts and why they don't matter
• Strategic approaches to finding and growing your ideal audience
• Why 50% of listeners should hate your show (and why that's good)

Resources

Guest Links:

• Neal's Business: https://podknows.co.uk/
• Neal's Podcast 'Podcasting Insights': https://www.podmastery.co/
• Neal's LinkedIn: https://www.linkedin.com/in/nealveglio/

• Podjunction Home: https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/