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EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

PPC Live The Podcast - The F*ck ups that led to Triumphs

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In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns.

Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry

Takeaways

  • Adrienne emphasizes the importance of transparency with clients.
  • Mistakes in PPC can lead to valuable lessons.
  • AI should be treated as a coworker, not a replacement.
  • Guardrails are essential to prevent mistakes in advertising.
  • Efficiency should not come at the cost of detail.
  • Reporting in PPC needs to evolve beyond basic metrics.
  • Sharing failures can help others learn and grow.
  • The industry is shifting rapidly, requiring constant adaptation.
  • Accountability is key in maintaining client trust.
  • Success in PPC is built on a foundation of learning from failures.

Chapters

00:00 Introduction to Adrienne Shaver

05:01 Learning from Mistakes in PPC

11:57 Guardrails and Accountability in Advertising

16:57 Understanding AI in Advertising

21:02 Shifting Best Practices in PPC

24:46 The Importance of Sharing Failures

26:44 Career Reflections and Future Aspirations

Find Adrienne on ⁠LinkedIn⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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335 episodes

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