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Productized in Lisbon, Portugal, continues to be one of the most inspiring product conferences in Europe — energetic, practical and full of cross-disciplinary ideas. We’re honoured to partner with Productized to bring live conversations from the stage to you.
Recorded live at Productized 2025, this episode explores how product teams can navigate uncertainty by creating clarity, building shared language and using practical tactics to learn faster. Krasi returns to the Talk in Ten series to share a simple, actionable framework: Flip, Pivot, Hack.
Key topics discussed

  • Why clarity must be actively created (not just discovered in data)
  • Cross-functional collaboration and building a shared language
  • Flip, Pivot, Hack: the three practical strategies for navigating unknowns
  • Embedding tactics across the product journey from discovery to retention
  • Maintaining momentum and the cost of restarting initiatives

Guest Bio:

Krasi Bozhinkova is a design and product strategist working at Outcome. She focuses on helping teams frame problems, align stakeholders and create practical tactics for discovery and growth. Creator of the Flip/Pivot/Hack cards, Krasi blends strategic thinking with hands-on methods to help organisations learn faster and move with confidence.

Thanks to our partners at Productized for an exceptional conference experience — we’re proud to collaborate with them — and a big thank you to our sponsor, Bobcats Coding, for supporting this series.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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Ben Maynard

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Product Agility Podcast

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Chapters

1. Krasi Bozhinkova: Navigating the Unknown: Flip, Pivot, Hack - Practical Tactics for Product Teams - Productized 2025 TalkInTen (00:00:00)

2. Navigating the Unknown: What it means to create clarity and read signals before everyone else (00:02:30)

3. Collaboration & Shared Language: Why cross-functional communication is a must and how to avoid hidden biases (00:09:16)

291 episodes