Landscape expert Steve Griggs reveals the curb-appeal upgrades that help real estate investors sell faster, boost value, and win emotional buyers.

In this episode of RealDealChat, Jack Hoss sits down with Steve Griggs, award-winning landscape designer and founder of Steve Griggs Design, to uncover the most overlooked value-add in real estate: landscaping.

Steve explains why curb appeal is the first showing, how the wrong trees and bushes can kill deals, and how investors can dramatically increase perceived value with surprisingly low-cost upgrades. From greening up the lawn to using proper lighting, to designing outdoor “living rooms” that double square footage, Steve shares 40+ years of experience working with luxury homeowners and investors alike.

He also breaks down contractor selection, pricing pitfalls, the right way to stage outdoor spaces, and how VAs, renderings, and modern tools help him deliver consistent results at scale.

This is a must-watch for flippers, landlords, BRRRR investors, and anyone who wants to stand out in a crowded market.

What You’ll Learn

• Why landscaping is the most undervalued part of flipping
• The curb appeal mistakes that kill deals
• Low-cost upgrades that create massive emotional impact
• How to green up a yard in 7 days
• The right vs wrong plants, trees & placements
• Why lighting matters more than investors realize
• How to design outdoor spaces that “double” the living area
• Choosing the right contractors & pricing properly
• How staging and renderings help sell emotion
• Why details matter more than buyers know

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TIMESTAMPS:

00:00 – Why landscaping sells emotion

01:00 – New York bluntness & client expectations

02:00 – Curb appeal: the real first impression

03:30 – Low-cost upgrades with high ROI

04:50 – Grass, flowers & quick yard transformations

06:00 – Steve’s 40-year path into landscaping

07:00 – Using books, visuals & education to win clients

08:00 – Outdoor spaces that double usable square footage

09:30 – Trees, placement & foundation mistakes

11:00 – Landscaping as a flipper’s competitive edge

12:30 – Scaling challenges & knowing your worth

14:00 – Pricing properly & avoiding cheap contractors

15:30 – Selecting subcontractors that protect your brand

17:00 – The emotion behind perceived value

18:00 – Lighting strategies that make homes “glow”

20:00 – Outdoor staging & 3D renderings

22:00 – Tools, tech & communication to stay efficient

24:00 – Don’t overlook details: they sell houses

25:30 – Rapid Fire: lies, advice, books & tools

#RealEstateInvesting #HouseFlipping #LandscapingDesign #CurbAppeal #SteveGriggs #RealDealChat #ValueAdd #OutdoorLiving #InvestorTips #HomeStaging #RealEstateMarketing

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