Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.

This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue?

They discuss:

• If AI's frothiness will continue or if reality will set in during 2026.

• A prediction that the marketing landscape is shifting back to fundamentals.

• AI is becoming a personal productivity tool rather than a replacement for jobs.

• The gradual and complex integration of AI into business processes

• The continued importance of understanding customer personas

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• The AI special on This Old Marketing

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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