I had the great pleasure of working with a spectacular team at Zendesk. I joined at an early stage (about 65 people) and came on as their first CMO. I built out the marketing team and in a couple years we took Zendesk IPO.
We had a guiding principle at Zendesk and it could be distilled into two words: Beautifully Simple. This video dives into how those two words manifested into practical strategy that helped propel Zendesk to huge heights.
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📖 Table of Contents
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00:00 - Introduction
00:20 - Background
00:40 - Revealing the Key Concept: Beautifully Simple
01:00 - Traditional B2B Software Model
01:47 - Frustrations with Complex Software
02:46 - Importance of Beautifully Simple Design
03:35 - The Value of Simple User Experience
04:25 - The “Photoshop Effect”
05:13 - Focusing on Core Features
05:50 - Minimally Viable Product vs. Polish
06:29 - Example: Slack Emoji Reactions
07:09 - The Power of Beautifully Simple
08:00 - Call to Action
08:20 - Closing Remarks
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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class marketing teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

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