Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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How wired into your brain are tech companies? Spotify offers us a clue. The streaming company runs its Spotify Wrapped marketing campaign every December, taking user data and AI to create a personalized year-in-review for every listener — and it's an incredibly effective marketing move that consumers want to be a part of. Also: a preview of the last Fed meeting of the year and a manufacturing CEO's thoughts on tariffs and factory activity.
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