In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council, is joined by USHBC Chair Bryan Sakuma. As a fourth-generation grower, Sakuma brings deep industry experience to his role as a leader of strategic initiatives for the blueberry industry. His passion for blueberries and vision for collaboration among producers is helping shape the future of the industry. In this episode, Sakuma discusses efforts to further engage our growers and encourage their involvement in meetings and events.

“ Every meeting we go to we learn a little bit more about how to better be prepared, what growers are wanting to hear, how they're wanting to hear it, because some people are verbal, some people want to see something on a chart and others just want to be one-on-one. So the different aspects are interesting and we're learning, and I think we're doing a better job of getting that information out and growers understanding where we're at, where we're headed and when we're going to get there.” – Bryan Sakuma

Topics covered include:

• The latest opportunities for collaboration between the blueberry industry and growers.
• Sakuma’s vision and priorities for USHBC in the coming years.
• How USHBC is thinking about technology for industry growth.
• The ways producers can access and participate in industry meetings.

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from TJ Hafner in Oregon, Alan Schreiber in Washington, Sunny Brar in British Columbia, Brody Schropp in Michigan and Luis Vegas in Peru. This was recorded on July 24, 2025.