Thinking your business is just an extension of yourself? Think again. This week, Michelle chats with Chedva Lumir to get real about entrepreneurship, identity, and why asking the right questions might save your sanity (and your strategy). Crack open the secrets to self-loyalty, business relationships, navigating uncertainty, and the real meaning behind "work-life balance." Whether you're a creative, founder, eldest daughter, or anyone juggling a million hats, tune in to learn how to celebrate tiny wins, rethink failure, and get curious about what's next.

Chedva "Vivi" Ludmir is a business coach, strategist, and founder of Consider, a question-led strategy studio helping entrepreneurs and teams navigate foggy pivots, decision fatigue, and the messy middle of growth. Through her signature programs like The Curiosity Lab and Gravitas, Vivi blends startup-style structure with deep personal inquiry—helping founders stop shrinking and start leading with presence, direction, and momentum. A former tech founder turned multi-venture entrepreneur, Vivi's work lives at the intersection of business strategy, brand identity, and human behavior. ------------------------ In today's episode, we cover the following:

• Chedva's journey in entrepreneurship
• What is means to be a curious person in today's world
• Consider Labs and frameworks for growth
• How to ask better questions
• Podcasts as a playground for curiosity
• Identity, work and burnout
• Shifting from girl boss to self-loyalty
• Emotional vs intellectual knowing vs physical sense
• Dealings with cycles

---------------------- RESOURCES:

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----------------------- Guest info: To learn more about Chedva and Consider Labs, follow them on Instagram and Tik Tok @ChedvaKL and visit their website https://www.consider.club/. ----------------------- Dive into your next evolution in Tulum, Mexico January 28-February 1, 2026. Come meet me and other female founders at the first Mermaid on the Moon retreat to reset your mind, body, and business to start off the new year with an energy like never before. Spots are filling quickly. Apply here https://www.mermaidonthemoon.com/apply ----------------------- Boring packaging? Forgettable branding? StickerGiant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma . ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard