Welcome to episode 2534 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, “Cracking Canada: Understanding its government Liquor Control Boards and unlocking the opportunities within and beyond.”

Speakers: Michaela Morris DipWSET & IWE and Jenna Briscoe DipWSET & IWA

Moderator: Alessandro Pasqua

When it comes to the importation and distribution of alcohol, Canada has a reputation for being convoluted. However, many Italian brands have enjoyed long-term success. As producers actively explore markets beyond the USA, its neighbour to the north presents unique opportunities. Michaela Morris and Jenna Briscoe have worked in various aspects of the industry collectively for over 45 years. They provide an overview of Canada’s multifaceted system highlighting the country’s most important markets. Their presentation reveals Canada’s current appetite for Italian wine and offers insight into what and where the most viable prospects lie.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

Learn more about the event: wine2wine.net/programma/?lang=en

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