Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 523279108 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Running a paid media strategy for one brand is tough. Running it for three—with entirely different go-to-market motions—is a whole new level of complexity.
In this special internal spotlight episode of Closing Time, Val Riley sits down with Unbounce's Senior Manager of Digital Marketing, Alexa Tsongranis, to unpack how her team of one built a unified playbook for scaling paid media across Unbounce, Insightly, and LeadsRx.
From shared infrastructure and flexible frameworks to unified measurement and data-driven decision-making, Alexa shares how operational clarity and focus help her run three distinct paid programs—without reinventing the wheel each time.
Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw
Explore Unbounce go-to-market solutions: https://unbounce.com/go-to-market-solutions/
Connect With:
• Alexa Tsongranis: LinkedIn
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website
176 episodes
