In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario marketing” helps brands sell results, not products, and why directness is the secret to winning in both ads and business strategy.

TIMESTAMPS

(00:00) ChatGPT ads and memory targeting

(03:11) OpenAI’s Meta hires and ad strategy

(07:12) Monetizing 800M active users

(13:50) Why directness wins in business

(21:02) Big Mario marketing principle

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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