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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the "do we really need a podcast?" debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the work.
It's part origin story, part creative therapy session, and part reminder that sometimes the best marketing you can do is simply showing up as yourself whether it be on camera, in real time, or figuring it out as you go.
NPR's Podcast Start Up Guide mentioned in the pod: https://a.co/d/aEQ7E1F
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00:00 Introduction and Welcome
00:56 Why Start a Podcast?
01:21 Choosing the Podcast Theme
03:13 Building Awareness and Trust
05:04 Commitment to Content Creation
06:24 Overcoming Initial Challenges
07:04 Defining the Podcast Audience
09:16 Setting Up the Podcast
13:07 Making the Podcast a Lifestyle Choice
15:17 Continuing the Podcast Journey
15:30 Building the Digital Platform
17:04 Recording Challenges and Practice Runs
18:23 Team Dynamics and Content Strategy
19:22 Launching and Scheduling Episodes
20:33 Editing and Production Insights
23:00 Strategic Shifts and Guest Appearances
24:55 SEO and Thumbnail Optimization
28:45 Evaluating Success and Future Plans
33:31 Concluding Thoughts and Gratitude
42 episodes
