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Is Brevity Always Better In Copywriting? ('Smart Brevity' Follow-up)
Tried It: Your Proven Pathway to a Better Copywriting Business
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Introducing the new character on Nicole and Sarah’s Tried It podcast: Dylan’s mum. She has big main character energy.
In this episode of the Tried It podcast, Sarah and Nicole pick up from where they left off in the last episode to discuss what they learnt when they implemented the Smart Brevity writing formula. Find out what it’s like to write in Smart Brevity and where Smart Brevity works… and doesn’t.
Sarah reports back on her experience of turning her freelance copywriting business into a Smart Brevity business and the copywriters analyse gender and relationship building in writing. At the end of the episode, they reveal the last book they’ll read in this first series of the Tried It podcast.
If you’ve enjoyed the podcast so far, you’ll love what you get out of joining the Tried It Membership. It’s a weekly shot of Vitamin C for your copywriting business. You can also support Tried It by subscribing to the podcast and leaving a review. It’s what Dylan’s mum would do….
Timestamps
[1:45] Nicole recaps her three implementation points from the Smart Brevity book
[5:45] Why Nicole recommends Smart Brevity to writers
[7:30] Where Smart Brevity doesn’t work
[11:20] Is there a way to do Smart Brevity lite?
[16:20] Sarah’s implementation points: Smart Brevity writing for blogs, LinkedIn and emails
[25:10] Does Smart Brevity make you write like AI?
[27:05] Is it easy to write in Smart Brevity?
[29:20] Who should use Smart Brevity?
[30:50] The news, in Smart Brevity format
[33:25] Copywriters x Smart Brevity: Where Smart Brevity helps you to write better copy
[34:55] Sarah’s third implementation point: Running a Smart Brevity-style business
[38:45] Smart Brevity and gender in writing
[41:00] Can you build relationships with Smart Brevity communication?
[44:50] How should Dylan’s mum let the parents of Dylan’s friends know that his birthday party has changed location??
[49:20] What you’ll get out of joining the Tried It podcast membership
[53:10] Announcing the next book for the Tried It podcast!
Links and Resources Related To This Episode
Buy your copy of Smart Brevity by Jim VandeHei, Mike Allen and Roy Schwartz
Nicole’s Smart Brevity-style LinkedIn post
Nicole’s document where she drafted out her LinkedIn post
Sarah’s Smart Brevity blog post
A blog post by Sarah in her usual style
Sarah’s Smart Brevity LinkedIn post
Buy your copy of The Six-Figure Copywriter by Joanna Wiebe
Stay In Touch With The Tried It Team
Join the Tried It Membership here
Email: [email protected]
Well hello there, copywriting friend!
This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
Sign up for Sarah’s email list
#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy
KEYWORDS
Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing
Music Credits:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
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