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In this Pajak Playbook episode, John breaks down why the absence of big players like TruGreen in your market might not be a hidden opportunity it might be a red flag. Learn how to identify your ideal customer avatar, evaluate your local demographics, and find out whether you're operating in a profitable market or a passion project. If you've ever wondered why some areas explode with lawn care growth while others never take off, this episode gives you the truth.

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431 episodes