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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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When offering an outstanding service or building an exceptional product isn't enough to stand out in your industry, define your brand with a brand positioning statement.
In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
141 episodes
