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Most of us want to be noticed. Fewer of us are willing to admit it. In this candid conversation, Tonya Kubo and content strategist Mary Williams dismantle the shame surrounding visibility and ambition in the online business world. Together, they explore what it really takes to be seen for the right reasons and why “wanting to be famous” doesn’t make you fake.
Mary argues that craftsmanship, consistency, and a willingness to show up before anyone’s watching are what separate performative influencers from true professionals. From burnout-era marketing myths to the power of in-person community, this episode pulls no punches about what visibility costs — and what it’s worth when you claim it on your own terms.
Episode Highlights
[03:55] Why so many entrepreneurs secretly want fame but won’t admit it
[09:55] Why you should think like you’re going to be famous (even if you’re not)
[11:32] Craftsmanship as the real key to sustainable visibility
[19:18] Showing up at “eleventy billion percent” when nobody’s watching
[23:13] Finding your freaks in person — and why it matters
[29:00] The mechanics of genuine human connection
[40:37] How acting classes can make you a better marketer
Say the Quiet Thing Out Loud
When Mary Williams says, “Just admit you want to be famous,” she’s not talking about vanity. She’s talking about honesty.
At a time when performance seems rewarded over depth, she challenges entrepreneurs to own their ambitions without shame. Because wanting to be seen doesn’t make you shallow. It makes you human.
Craft Over Clout
Mary reminds us that visibility built on imitation crumbles fast. Craftsmanship — the art of making something meaningful even when no one’s watching — is the foundation of lasting recognition. Fame fades. Skill doesn’t.
Human First, Marketer Second
From Portland’s Feral Book Club to the PechaKucha-inspired community she co-hosts, Mary shows how in-person connection reignites creativity and keeps our online personas grounded in real humanity. Her mantra? “If you don’t human enough in the real world, it shows.”
Meet Our Guest
Mary Williams is the founder of Sensible Woo and owner of Sasquatch Media Grounds, a full-service production studio in Vancouver, Washington. A former Hollywood professional turned systems coach, she blends storytelling, structure, and soul to help solopreneurs make media that matters. Mary is also the host of the School of Moxie podcast and a leader in several creative Portland communities, including Feral Book Club and Hustle Hard, Slide Faster.
Meet Your Host
Tonya Kubo is a community strategist, marketing consultant, and rebel with a cause: helping people find the place where they truly belong. For nearly two decades, she’s built online spaces that feel less like comment sections and more like chosen family. She’s the fixer you call when your Facebook group has gone straight-up Lord of the Flies and the bouncer at the door of internet nonsense. As the host of Find Your Freaks, Tonya brings together unconventional thinkers and bridge-builders who know “normal” was never the point. Her favorite spaces? The ones where the freak flags fly high.
Key Quotes
- “Say the quiet thing out loud — you want to be famous. And that’s okay.” — Mary Williams
- “Visibility isn’t vanity. It’s the courage to be seen for who you actually are.” — Tonya Kubo
- “If you don’t human enough in the real world, it shows.” — Mary Williams
- “Fame fades. Craftsmanship lasts.” — Mary Williams
Resources & Mentions
- SensibleWoo.com
- Sasquatch Media Grounds — Mary’s full-service production studio
- School of Moxie Podcast
- Mary on Instagram
- Mary on LinkedIn
Support the Show
If Find Your Freaks matters to you, help us keep it ad-free by buying us a coffee (or two!). Every dollar goes to production so more weirdos can find their people.
You can purchase Find Your Freaks merchandise online through Abilities and Attitudes.
Let’s Stay Freaky
What’s Next
Mary’s episode asks us to confront the real motives behind our desire to be seen. In the next episode, Tonya unpacks why craftsmanship and connection—not perfection—are the only sustainable routes to authentic visibility in a fame-driven world.
11 episodes
