Most business owners focus on top-line sales — but buyers care about predictability. In this episode of Business & Exit Planning Simplified, Joe Curry breaks down why recurring revenue is one of the eight key drivers of a valuable business and how even service-based companies can create stable, dependable income streams that boost both business value and peace of mind.

Key Takeaways

Predictable income increases business value.

Buyers pay more for businesses with stable, recurring cash flow because it reduces risk and signals reliability.

Recurring revenue isn’t just for tech companies.

From cleaning services to barbershops, any service business can build repeat income with creativity.

Memberships and subscriptions drive loyalty.

Regular, ongoing customer relationships smooth revenue and strengthen retention.

Simple shifts make a big difference.

Retainer models or maintenance contracts can transform one-time sales into sustainable income streams.

It’s not just about selling someday.

Predictable revenue makes running your business easier, less stressful, and more resilient — whether you sell or keep it.

Resources

• Matthews + Associates Business Owner Advisory Services
• Previous Business & Exit Planning Simplified Podcast Episodes on the 8 Key Drivers of Business Value
• Ep 10: How Clean Financials Boost Business Value and Improve Exit Terms
• Ep 11: Boosting Your Company’s Valuation: Strategies for Highlighting Growth Potential
• Ep 12: Reducing Dependency Risk to Maximize Business Value and Attract Buyers
• Ep 13: The Valuation Teeter Totter: How Working Capital Impacts What Your Business Is Worth

Joe Curry is the host of Business and Exit Planning Simplified Podcast, and the Your Retirement Planning Simplified Podcast and the owner and lead financial planner at Matthews + Associates in Peterborough, Ontario. A Certified Financial Planner and Certified Exit Planning Advisor, Joe is passionate about helping business owners maximize value, plan successful exits, and find purpose beyond their business. His mission is to ensure clients retire with confidence—financially secure and personally fulfilled.

You can reach out to Joe through:

LinkedIn: https://www.linkedin.com/in/curryjoe/

Website: https://matthewsandassociates.ca/business-owners/

Website: https://www.retirementplanningsimplified.ca/

ABOUT BUSINESS & EXIT PLANNING SIMPLIFIED

The Business and Exit Planning Simplified podcast offers clear, actionable guidance to help business owners maximize value, plan successful exits, and achieve financial freedom. Hosted by Joe Curry, a Certified Financial Planner and Certified Exit Planning Advisor, each episode delivers expert insights, real-life case studies, and practical strategies tailored for service-based entrepreneurs approaching retirement. The podcast empowers listeners to transition with clarity, confidence, and a renewed sense of purpose.

DISCLAIMER

Opinions expressed are those of Joseph Curry, a registrant of Aligned Capital Partners Inc. (ACPI), and may not necessarily be those of ACPI. This video is for informational purposes only and not intended to be personalized investment advice. The views expressed are opinions of Joseph Curry and may not necessarily be those of ACPI. Content is prepared for general circulation and information contained does not constitute an offer or solicitation to buy or sell any investment fund, security or other product or service.