➡️ Summary ➡️

In this episode, Samuel Arroyo shares his journey from consultancy to becoming a product innovator with yplicity. He discusses the challenges and successes of building applications for the Salesforce AppExchange, the importance of continuous innovation, and the lessons learned along the way.

➡️ Guest ➡️

Samuel Arroyo https://www.linkedin.com/in/samuelarroyo/

yplicity https://yplicity.com/

➡️ Takeaways ➡️

Building products requires understanding customer needs and market gaps.

Continuous innovation is key to staying relevant in the tech industry.

The transition from consultancy to product development can open new opportunities.

Understanding the Salesforce ecosystem is crucial for developing successful apps.

Open source projects can build trust and community engagement.

Effective marketing is essential for product success, even with great technology.

Horizontal apps face unique challenges in finding their market fit.

Building a brand involves showcasing tangible achievements and products.

The AppExchange provides a platform for reaching a wide audience.

Networking and partnerships can enhance product visibility and adoption.

➡️ Youtube ➡️

Watch this episode on our Youtube channel

➡️ Keywords ➡️

Salesforce, AppExchange, innovation, product development

➡️ Hashtags ➡️

#appexchange #salesforce #isv #innovation

Mentioned in this episode:

ISV Forge

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