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Accounting’s reputation hasn’t kept up with the profession’s reality and that disconnect is costing firms’ talent. In this episode, Rob Brown and Chelsea Summers break down the data behind accounting’s image problem and explore how firms can modernize their story.

Using insights from the 2025 IPA Human Resources Report, they examine the myths versus the metrics: today’s workforce is younger than many assume, flexibility is more widespread than the narrative suggests and firms are actively reshaping the pipeline through expanded recruiting, internships and new career pathways.

But culture still matters. Rob and Chelsea dig into turnover trends, transparency gaps, diversity benchmarks and the expectations Gen Z brings to the workplace. They also outline practical steps firm leaders can take this quarter — from spotlighting staff to acting on engagement surveys — to create workplaces where people feel connected, valued, and informed.

If you want a clearer picture of the modern profession (and what your firm can do to stand out), this episode is packed with data, insights, and a path forward.