What happens when AI meets authenticity? In this episode of The Antifragility Reframe, Dr. Frank Douglas sits down with digital strategist Wes Towers to uncover how embracing AI—without losing the human touch—can future-proof your business. From personal challenges to professional breakthroughs, learn how antifragility turns disruption into opportunity.

Watch now and discover how to bounce forward in a rapidly changing world.

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Episode Summary:

In this insightful episode of The Antifragility Reframe, host Dr. Frank L. Douglas, PhD, MD sits down with Wes Towers, Founder of Uplift 60, a Melbourne-based digital agency, to explore how artificial intelligence (AI) and human authenticity can coexist to strengthen—not threaten—businesses. Wes shares how he faced a difficult turning point when AI seemed poised to upend his industry. Instead of resisting change, he reframed it as an opportunity for growth, integrating AI to streamline his processes while doubling down on the human elements that make his work meaning fulempathy, connection, and authentic communication.

Together, Dr. Douglas and Wes unpack how adopting an antifragile mindset allows entrepreneurs to bounce forward from challenges rather than merely bouncing back. They also discuss the concept of “Search

Everywhere Optimization”, the evolution of digital marketing beyond Google, and how AI can serve as Accelerated Human Intelligence—a tool to amplify human creativity and purpose.

Key Topics Covered:

• The intersection of AI, authenticity, and antifragility
• How to future-proof your business through adaptive thinking
• Using AI to enhance rather than replace human connection
• From “Search Engine Optimization” to “Search Everywhere Optimization”
• Building client trust in an AI-driven landscape
• The concept of “Accelerated Human Intelligence”
• Turning personal and professional challenges into opportunities for innovation

[00:00 – 01:15] Introduction and guest welcome

[02:00 – 04:30] Wes shares his early career and how he entered the digital marketing field

[04:30 – 05:45] The pivotal moment: business valuation shock and the rise of AI

[06:00 – 07:30] Embracing AI while reinforcing human values and authenticity

[07:30 – 09:00] Building community and creating human-centered digital experiences

[09:00 – 11:00] How clients adapted to AI-driven strategies

[11:30 – 13:00] Reframing AI as Accelerated Human Intelligence

[13:00 – 14:30] Lessons learned: challenges as blessings in disguise

[14:30 – 15:00] Closing reflection on resilience vs. antifragility

Links & Resources:

• Learn more about Wes Towers' Website: Uplift360
• Connect with Dr. Frank L. Douglas at Safe Haven Dialogues LLC
• Listen to more episodes at The Antifragility Reframe Podcast

As Dr. Douglas reminds us, resilience helps us bounce back, but antifragility empowers us to bounce forward. Wes Towers’ story is a testament to how embracing technology with authenticity and courage transforms uncertainty into innovation. The true strength of a business—and its leader—lies not in resisting change, but in using it as a catalyst for evolution.