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We trace Juliana’s path from a childhood lesson about money and opportunity to a career helping advisors grow, exit well, and serve families with integrity. Along the way we unpack long-term investing, women-led leadership, client succession, and how to reach the next generation with clarity.
• Money as opportunity and motivation
• Choosing finance to translate complex ideas
• AI, crypto and disciplined long-term strategy
• Why 60-40 still works for many retirees
• From cash under the mattress to diversified portfolios
• Advisor M&A framed as partnership and culture fit
• Women of Merit, representation and mentorship
• Serving the millionaire next door
• Engaging spouses early to build trust
• Winning next-gen by including heirs now
• Three traits of great advisors: integrity, energy fit, humanity
“Everything we’re doing you like, and you want us to do more of it. 2026 is going to be an exciting year—subscribe and stay with us.”
Straight Talk for All - Nonsense for None
Please check out our other podcasts:
https://skepticsguidetoinvesting.buzzsprout.com

Disclaimer - These podcasts are not intended as investment advice. Individuals please consult your own investment, tax and legal advisors. They provide these insights for educational purposes only.

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Chapters

1. How A First-Gen Story Shapes Modern Wealth Advice (00:00:00)

2. Welcome And Guest Introduction (00:01:14)

3. Juliana’s Childhood Money Awakening (00:02:04)

4. Choosing Finance Over Entertainment (00:05:40)

5. Markets, AI, And Long-Term Thinking (00:10:40)

6. From Cash Under The Mattress To Crypto (00:13:27)

7. What Merit Does And Juliana’s Role (00:14:58)

8. Women Of Merit And Representation (00:18:56)

9. Who Merit Serves And How They Invest (00:21:37)

10. Gender, Longevity, And Client Trust (00:25:19)

11. Reaching Next-Gen Clients And Saying No (00:28:55)

12. What Makes A Great Advisor (00:33:55)

13. Hard Work, Integrity, And Closing (00:37:06)

117 episodes