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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why people don't care about your business comes down to one brutal truth: customers only care about what you can do for them. In this episode, Matthew Tompkins and Lance Pendleton break down why your marketing falls flat when you make yourself the hero — and how to immediately flip your message so it actually connects.
You'll learn why awards, years in business, and industry bragging rights never move the needle, and why customers scroll past businesses that talk about themselves. More importantly, you'll learn the simple shift that makes people finally pay attention: focusing on the outcome your customer wants, not the details you're proud of.
Matthew and Lance show you how to rethink your message, clarify the real value you offer, and avoid the ego traps that keep entrepreneurs stuck. If people are ignoring your marketing, this episode shows you exactly how to fix it.
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