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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC optimization, content strategy, retargeting systems, Google Search dominance, YouTube conversion funnels, and multi-platform scaling.
If you’re looking to increase online visibility, lower customer acquisition costs (CAC), outrank competitors, and build a marketing ecosystem that actually converts—this is your podcast . This episode breaks down real-world marketing strategies using:
- Google Ads: search ads, Performance Max, YouTube Ads, keyword strategy
- Meta Ads: Facebook Ads, Instagram Ads, funnel warmup, creative strategy
- YouTube Marketing: video ranking, conversion-focused video funnels
- SEO & Local Search: Google Business Profile growth, organic visibility
- Omnipresence Marketing: programmatic ads, retargeting systems, multi-touch funnels
- Paid Media Optimization: CAC reduction, ROAS scaling, attribution clarity
- Content Marketing: messaging frameworks, high-converting content strategy
- Full-Funnel Growth: top-of-funnel reach, mid-funnel nurturing, bottom-funnel conversion
- Marketing Analytics: data interpretation, KPI tracking, performance diagnostics
This is the podcast for anyone wanting real results, not recycled advice.
website : SEM
Chapters
1. EP: 001 Google Ads vs Meta Ads vs Everything Else: Where the REAL ROI Lives in 2025 & Going Into 2026 (00:00:00)
2. Welcome to Balancing the Scales (00:00:01)
3. Bridget shares The Launch- Search Everywhere Marketing (00:02:22)
4. Bridget debates Google Ads vs Meta Ads vs Everything Else (00:02:45)
5. Bridget talks Google Ads: The Intent Queen (00:03:28)
6. Bridget talks about Meta Ads: The Volume Queen (00:04:20)
7. Everything Else” — Bridget Shares The Platforms Your Competitors Ignore This is where the hidden ROI lives. (00:05:16)
8. Where the REAL ROI Lives in 2025 & 2026 (00:06:25)
9. Why SEM Exists (00:07:23)
10. The First-Episode Mic Drop (00:08:17)
One episode
