In this episode of Spilling the T, we sit down with Helen Johnson, the newly appointed Managing Director of Capture and Plan-Apps, part of the SMG agency network. With an impressive career spanning over 20 years—including 19 years at Procter & Gamble leading 17 brands across 11 markets—Helen now plays a key role in driving innovation at SMG. Since joining the group in 2022, she has led the Media, Insight and Innovation team, bringing a wealth of experience and strategic vision to the forefront of commerce media.

But Helen's story is more than just professional success. As a mum of two young children, she works on a 70% schedule and is a passionate advocate for flexible working, diversity, and creating greater opportunities for working parents. A previous recipient of the Timewise Power Part Time Top 50 Award, Helen shares her insights on how she has balanced career ambitions with family life, and what true leadership looks like in a flexible workplace. This inspiring conversation is a must-listen for anyone navigating the challenges of career progression while staying true to their personal priorities.

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