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As climate change reshapes the way we live—prompting thoughtful changes both big and small to support sustainability—the design profession must evolve as a key player in reducing waste, deforestation, and other drivers of global warming. One critical lever designers can pull is material selection. In this episode, we’re focusing on FSC-certified wood—a single material choice that can make a significant difference.

Joining us from BWBR are President and CEO Terri Ulrick, Senior Specifications Writer Renee Wells, and Sustainability Specialist Rasa Zeltina to discuss what FSC wood is, why it matters, and how designers can meaningfully incorporate it into their projects to support sustainability and social responsibility.

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Chapters

1. Setting The Stage: Why FSC (00:00:00)

2. What FSC Certification Means (00:01:12)

3. Environmental And Social Benefits (00:02:23)

4. FSC Beyond Architecture (00:04:02)

5. Cost, Scale, And Feasibility (00:05:44)

6. Lead Times And Market Readiness (00:08:10)

7. Spec Strategies Across Systems (00:10:28)

8. Trust, Impact, And Industry Leadership (00:12:23)

9. Chain Of Custody And Documentation (00:13:14)

10. PR Value And Stakeholder Alignment (00:15:31)

11. Alternatives And Complementary Tactics (00:17:22)

12. Progress Over Perfection (00:19:44)

13. AIA Commitments Put Into Practice (00:21:26)

14. Closing And Listener Invitation (00:22:54)

64 episodes