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From Sleep Apnea Clinics to Better Health Coverage — Lessons from Building Four Businesses
In this episode of Small Business Pivots, host Michael Morrison sits down with Ernest Diaz, founder of Better Coverage Consultants, to unpack the hard-earned lessons from a lifetime of entrepreneurship.
Ernest has built four successful companies — from launching sleep apnea clinics across multiple states to now helping small businesses and self-employed individuals access private health insurance plans that are 40–50% less expensive than marketplace options and fully tax-deductible. Licensed in 34 states, Ernest reveals why most entrepreneurs don’t know these plans exist, and how they can offer national PPO coverage through UnitedHealthcare.
But this conversation goes far beyond insurance. Ernest shares his personal journey — starting his first business at 23, enduring a hostile business partnership while taking a company public, weathering bankruptcy, and rebuilding stronger than before. Along the way, he delivers powerful insights on:
- Partnership pitfalls and how to protect yourself legally and financially.
- Why discipline — not motivation — is the real driver of success.
- How to avoid sacrificing your family for your business.
- The daily habits that keep him focused, grateful, and growth-oriented.
If you’re a small business owner, self-employed professional, or entrepreneur navigating the highs and lows of business ownership, this episode is packed with practical wisdom, faith-centered perspective, and real-world strategies you can apply today.
Listen now and discover how to protect your business, your health, and your future.
Ernest Diaz: Founder & CEO of Better Coverage Consultants
Website: https://bettercov.com/
LinkedIn: https://www.linkedin.com/in/bettercov/
Facebook: https://www.facebook.com/bettercov
Email: [email protected]
#ErnestDiaz #BetterCoverageConsultants #MichaelDMorrison #BOSS #SmallBusinessPivots #OklahomaCity #SmallBusinessSuccess #BusinessPodcast #Entrepreneurship #BusinessGrowth #PrivateHealthInsurance #NationalPPO #UnitedHealthcare #BusinessPartnerships #DisciplineOverMotivation #FaithBasedBusiness #SelfEmployedSuccess #HealthInsuranceForSmallBusiness #BusinessResilience #FaithInBusiness #God
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Chapters
1. Introduction to Ernest Diaz (00:00:00)
2. Early Entrepreneurial Journey (00:03:11)
3. Building and Selling First Business (00:09:09)
4. Partnership Lessons and Going Public (00:16:42)
5. Overcoming Bankruptcy and Finding Balance (00:22:43)
6. God-Centered Business Mindset (00:28:01)
7. Books Every Entrepreneur Should Read (00:31:43)
8. The Power of Discipline in Business (00:34:26)
120 episodes
