Most artists struggle to grow on Instagram.

Organic content on the platform is free to post, but it is difficult to do it effectively and consistently, which is why many artists struggle to see the gains they want.

While not a replacement for a strong organic content strategy, paid advertising can help you to increase your rate of follower growth while you work to unlock the organic content system that performs best for you.

To boost my audience growth on Instagram, I like to use what I like to refer to as an Instagram Growth Campaign.

This simple ad recycles content I already know works to drive more traffic to my Instagram profile.

This can include:

- Reels

- Feed posts

- And even ads I’ve run for growth on Spotify

Additionally, I’ll be sure to have a link to my music in my Instagram bio, so my new followers can go deeper and listen to my music if they like what they find on my profile.

Paid advertising is not a replacement for a solid organic content strategy on Instagram, but it can certainly serve as a boost, especially while you’re still figuring out what kind of content works best for your audience.

In an ideal world, this ad system will supplement the creation of high-quality content on a regular basis that serves your fanbase, both new and old alike.

And as you continue to create better organic content, you will have more, higher-quality ad creative to choose from that you have the benefit of knowing already resonates with your audience.

If you want to learn more about marketing and how to build your audience, sign up for the Monday Marketer, a newsletter to help you start your week the right way with one actionable marketing tip every Monday morning.

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