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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Email marketing is the overlooked, unsung hero of music marketing. We spend a lot of time on social media and advertising platforms, but the ultimate goal is the email address.
If you can email your fans and listeners, they are officially in your network, and that's precisely what we want.
I've been testing a Facebook and Instagram ad retargeting strategy to capture listener email addresses for the past couple of weeks, and these are the results.
Here's how I capture emails from my Spotify listeners.
Watch the original video on my YouTube channel.
Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!
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