What should a fair sports card auction actually look like if you are the buyer, not the consignor or the house?

In this segment, Chris McGill (Card Ladder) and Josh Adams (90sAuctions) join Jeremy and attorney Paul Lesko to talk about auction environments collectors actually want to bid in, why hidden reserves and owner bidding feel wrong, and how 90sAuctions approaches consignor bidding and reserves.

From there the conversation shifts to comp culture, why so many people try to apply comps with false precision, and how data tools like Card Ladder can help if you are willing to dig into context instead of outsourcing your thinking. Jeremy also connects it back to his upcoming book POPs and COMPs and the idea that not all comps are created equal.

In this segment you will hear about:

• Chris’s ideal auction setting, only bidding against other true buyers

• How auction reserves and undisclosed owner bidding change the whole game

• Josh on why 90sAuctions banned consignor bidding and walked away from reserves

• Why buyers and sellers lean so hard on the last comp in 2025

• How to look at comps with real scrutiny so you do not get burned by bad data

Sponsor notes:  Go to ⁠⁠hellofresh.com/cards10fm⁠⁠ to get 10 free meals plus free breakfast for life, one per box.

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