Episode 566 of the Sports Media Podcast with Richard Deitsch features Jon Lewis, editor and founder of Sports Media Watch. In this podcast we discuss the Chiefs-Cowboys game airing on CBS on Thanksgiving Day and the prospect of the game breaking the current NFL regular season viewership single-game viewership record (42 million for Cowboys-Giants in 2022); whether the game can hit 50 million viewers if it's close in the final quarter; why the NFL decided to schedule its two biggest viewership draws against each other; whether the Chiefs have surpassed the Cowboys as the league's most popular draw; why we think the early game between the Packers and Lions on Fox should set an early window record for viewership; the late game between the Bengals and Ravens on NBC and why it looks to be viewership-challenged; how we see the Black Friday NFL matchup as a viewership play for Prime Video; the all-day sports marathon on Thanksgiving for Prime Video and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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