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Why do so many promising startup ideas fail before they even reach the market? In this episode of Starter Girlz, we sit down with David Hirschfeld, a 35-year software expert and founder of Tekyz Corp. David has helped over 90 startups launch smarter using his proven Launch First methodology.

If you're a startup founder, entrepreneur, or dreamer with a big idea, this conversation is essential. David shares powerful insights into startup launch strategy, pre-sales validation, and how to test your concept before writing a single line of code. You'll learn why the traditional MVP process often falls short—and how to validate your idea with real customers and generate revenue early on.

This episode is part of our ongoing series on entrepreneur motivation, real-world experiences, and startup journeysthat shape today’s business landscape.

In this episode, we discuss:

• How to apply market validation effectively
• Smarter go-to-market strategies for SaaS and product-based startups
• Why narrowing your niche can accelerate growth
• Inspiring success stories from over 90 startup founders
• Common mistakes early-stage entrepreneurs make—and how to avoid them

David’s startup marketing strategy is practical, proven, and refreshingly simple. Whether you're launching your first product or pivoting an existing business, this episode challenges conventional thinking and offers a smarter way forward.

Learn more about David Hirschfeld at www.tekyze.com.

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