Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 440673188 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.
In this episode we discuss:
- Why Skype died
- The joy of a 1 page document
- Switching from client to agency side
- HBO’s great approach to working with interns
- Why diversity is important and why we need to think beyond optimisation
- The lessons we learn from talking to customers
- How Ford changed how they think
- The lessons from Apple’s Genius Bar
- How to spot problems in business
- What we learn teaching students
Find all the show notes, including Allen's contact details, on the main episode page.
102 episodes
))
