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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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In this "Lessons" episode, Melissa Urban, CEO and co-founder of Whole30, explores what happens when leaders stop chasing revenue and start building from purpose. She shares how genuine human connection can transform leadership, why comparing yourself to competitors limits growth, and how self-awareness builds trust across teams. Melissa also discusses how loyalty and integrity shape her hiring philosophy, and why community—not profit—has always been at the center of Whole30’s success. Through her reflections, she reveals how stepping back, staying grounded, and leading with empathy can help founders create brands that truly endure.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/ndKRBXk9-jw
Apple: https://podcasts.apple.com/us/podcast/melissa-urban-co-founder-ceo-of-the-whole30/id1484783544
Spotify: https://open.spotify.com/episode/7hqwTNunf5E3VV44gRoVg5
➡️ Watch the Podcast on YouTube
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