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In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically turns profitable, and the key signs your offer may need a tweak. If you want a clearer, more realistic view of what a successful launch really looks like, this episode is a must-listen

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